In January 2009, the UTHSC Communications and Marketing Department launched a new marketing campaign titled “Right Here In Memphis.” The campaign’s goal is to promote awareness of the university’s presence in and impact on the Memphis community.
Samples of the campaign ads appear below. New creative executions will be added as the campaign continues.
Please click the ads to read about the latest research, education and patient care happening right here in Memphis at the University of Tennessee Health Science Center.
Online Ads
Print Ads
Billboards
Trolleys
Memphis International Airport Signage
Radio
10 – 15 second live radio spots on Memphis radio stations including:
- WKNO 91.1 FM – National Public Radio
- WHBQ 560 AM – Sports
- WHBQ 107.5 FM – Top 40
Voice Over:
Who’s training nurses to be more and do more? At the UT Health Science Center, nurses train with computerized patient simulators… the latest research, education and patient care… right here in Memphis at the University of Tennessee Health Science Center.
Voice Over:
Who’s moving research forward? At the UT Health Science Center, Tai Chi occupational therapy aids in wellness and healing… the latest research, education and patient care… right here in Memphis at the University of Tennessee Health Science Center.
Campaign Extension
A look at how the University of Tennessee Health Science Center impacts the city of Memphis and the state of Tennessee.